Digital marketing strategist with over 10+ years of experience in performance marketing and CRM automation was brought in to turn things around. His expertise spanned Meta Ads, Google Ads, and advanced email marketing automation. He was proficient with leading tools such as Attentive, Klaviyo, Mailchimp, and HubSpot—and known for blending creative storytelling with data-backed strategies.
The goal was to transform Urban Thread Co.’s digital ecosystem into a conversion engine through:
Increasing Meta and Google Ads CTR and conversion rates
Phase 1: Audit & Insight Discovery
The first step was a comprehensive audit across all digital channels:
🔹 Meta & Google Ads Audit
Analyzed campaign structures, audience targeting, and creative performance
Identified over-segmentation and redundant ad sets competing for the same audience
Found that 40% of budget was being spent on underperforming placements
Discovered that CTR was hovering at a low 0.7% average — below industry standards
🔹 Email Marketing Audit
Assessed a list of 90,000+ subscribers
Found poor segmentation — all contacts were receiving identical content
Email open rate: 10–12% average
Click rate: 1.5% average
Deliverability issues due to spam complaints and unengaged subscribers
Phase 2: Ad Optimization Strategy
1. Creative Refresh for Meta & Google Ads
Introduced a creative testing framework to identify top-performing visuals and messaging.
Developed persona-driven ad creatives tailored to audience micro-segments (e.g., eco-conscious shoppers, trend-seekers, budget buyers).
Created a content matrix mapping product benefits, emotions, and use cases across ad copy variants.
Optimized CTAs based on data (“Shop Now” replaced with “Discover Your Fit” and “Get 20% Off”).
2. Audience Segmentation & Retargeting
Used Meta Pixel and Google Tag Manager to build precise lookalike audiences and behavioral retargeting funnels.
Created multi-tier ad funnels:
Top of Funnel (TOF): Video and lifestyle imagery ads for brand awareness
Middle of Funnel (MOF): Carousel ads with product benefits and social proof
Bottom of Funnel (BOF): Dynamic product ads featuring abandoned cart and viewed products
3. Budget Reallocation & Keyword Optimization
Shifted spend toward high-performing ad sets and paused redundant campaigns.
Implemented Smart Bidding strategies on Google Ads for high-intent keywords.
Added negative keywords to reduce wasted spend.
Resulted in a 35% reduction in cost per acquisition (CPA) within the first 60 days.
Phase 3: Email Marketing Transformation
1. Data Hygiene & List Cleansing
Conducted a comprehensive cleanup of the 90,000+ contact list:
Removed inactive or unengaged users (no opens in 6+ months)
Verified valid domains and suppressed spam traps
Result: Improved deliverability rate from 82% → 97%
2. Segmentation & Personalization
Created targeted segments based on:
Purchase frequency
Browsing behavior
Engagement level
Cart abandonment history
Demographics & location
Example Segments Created:
New Subscribers (0–30 days) – educational/welcome flow
Repeat Buyers – loyalty-based rewards campaigns
Cart Abandoners – reminder + limited-time offer sequence
Inactive Users (90+ days) – win-back campaigns
3. Email Automation Setup (via Attentive & Klaviyo)
Built new automated flows:
Welcome Series
Browse Abandonment
Post-Purchase Follow-up
Re-engagement Sequences
Each automation was tested for timing, frequency, and subject-line performance.
Implemented A/B testing for every campaign to refine performance.
4. Content & Design Optimization
Revamped email templates with mobile-first responsive design
Introduced personalized subject lines using first names and tailored product recommendations
Enhanced CTA buttons with clearer hierarchy and brand-aligned colors
Improved copy by focusing on benefits over features, storytelling, and seasonal relevance
Phase 4: Continuous Measurement & Optimization
Set up advanced reporting dashboards to track CTR, open rates, bounce rates, ROAS, and conversions in real-time.
Conducted weekly performance reviews to optimize campaigns based on evolving audience behavior.
Collaborated closely with the brand’s internal creative team for message consistency across all channels.
Highlights:
Optimized ad creatives and funnels resulted in a 5x increase in CTR in 4 months.
Doubled ad revenue in 3 months with the same ad budget.
Drove stronger performance consistency across both Meta and Google platforms.
Highlights:
Implemented robust segmentation and automation, resulting in more relevant and timely emails.
Improved sender reputation and domain authority through better list hygiene.
Generated $150,000+ in email-attributed sales within the first 3 months.
💰 Overall Business Impact
5x increase in ad CTR within 4 months
2x revenue growth in 3 months
$500,000+ increase in total sales revenue across all digital channels
Enhanced brand visibility through improved domain authority and better ad quality scores
Sustained growth momentum with automated, data-backed workflows
Key Success Factors
Holistic Channel Integration
By aligning email marketing with Meta and Google Ads strategies, Urban Thread Co. achieved a consistent customer journey from awareness to purchase.
Data-Driven Creative Strategy
The focus on testing and performance-driven ad creatives led to better storytelling and stronger emotional connection with the audience.
Segmentation Precision
Targeted emails delivered the right message to the right person at the right time — significantly improving engagement.
List Hygiene & Deliverability
Cleaning up the contact list not only improved open rates but also restored the sender domain’s reputation.
Smart Budgeting & Continuous Optimization
By reallocating spend based on data insights, the professional ensured maximum ROI from every dollar spent.
Client Testimonial
“Before this project, our ad campaigns felt like a shot in the dark, and our emails were barely being opened. Within months, everything changed — our revenue doubled, our ads started performing, and our customers finally reconnected with our brand. The data-driven strategy and automation setup have given us long-term stability.”
— Olivia Hart, Marketing Director, Urban Thread Co.
Through an integrated approach combining creative ad strategy, smart data segmentation, and email automation, the digital marketing expert helped Urban Thread Co. overcome stagnation and achieve record-breaking performance.
This case underscores the power of channel synergy — where Meta Ads fuel top-of-funnel growth, and email marketing nurtures and converts that traffic into loyal, repeat customers.
By focusing on both creative execution and technical precision, the strategy didn’t just improve metrics — it built a scalable growth foundation for long-term success.